Who We Are

[Frontiers of Pre-Makeup, Birthed from Conviction]

George Burton, a cosmetic research and development engineer (GEORGE BURTON), has dedicated his career to formulating cosmetics for makeup artists. His heightened sensitivity to color, stemming from his deep passion for the art of makeup, sets him apart. In 1953, a decade after the establishment of the New York Press Week, George Burton relocated his studio to the long-anticipated epicenter of fashion—New York City. He believed that collaborating with makeup artists in the professional backstage environment would offer him a broader canvas to showcase his talents.

Fueled by his fervor for the art of makeup, he frequently ventured into the backstage world, conducting in-depth professional research. He systematically gathered feedback on the usage of customized makeup effects and, through prolonged interactions with models and makeup artists, was one of the first to recognize the intricate relationship between skincare science and cosmetics. He understood that achieving a flawless makeup look was challenging if a model had poor skin quality. Frequent makeup changes could lead to suboptimal skin conditions, resulting in issues like caked makeup, poor color payoff, inadequate blending, and difficulties in layering. He realized the importance of pre-makeup skincare and firmly believed that a good canvas (skin) was the key to a beautiful masterpiece (makeup).

With this budding idea, George Burton, drawing from his deep knowledge of ingredients and his unwavering commitment to cosmetic research and development, officially embarked on the formulation of pre-makeup cream. After 31 iterations and meticulous testing, he achieved a formula that yielded smooth skin, making subsequent makeup application easier and enhancing color vibrancy. Other makeup artists, inspired by his remarkable results, began placing orders for his makeup products. Every makeup product he offered was accompanied by a jar of pre-makeup cream. However, during that era, people had minimal awareness of pre-makeup skincare, and makeup artists initially overlooked the significance of pre-makeup cream. It wasn't until a minority of makeup artists who used the cream spoke up and verified its effectiveness, whether dealing with models of different skin types, various ages, or the fast-paced world of quick makeup changes. The acknowledged George Burton became even more steadfast in his philosophy: "A perfect Foundation To Build Your Radiance Makeup."

OFC(OFFICÉ) Be Born

[The Birth of OFC(OFFICÉ)]

In the 1960s, as pre-makeup cream gained recognition among makeup artists, imitations flooded the market. George Burton took the initiative to mark his products with the letters O, F, and C, signifying that they were studio-produced (O for One, commemorating the birth of the first pre-makeup cream; F for Fashion, denoting its origin in the professional backstage; C for Colour, emphasizing its focus on colors and makeup). Frequently immersing himself in the backstage world and theaters, he observed that extended periods of makeup wear and frequent changes were causing the skin of performers to become rough, with fine lines emerging. To preserve the concept of a "perfect foundation," he began contemplating how to innovate on his existing pre-makeup cream formula, keeping pace with the trends in cosmetic research and development.

[When Fashion Entered Daily Life]

In the 1970s, as OFC(OFFICÉ) gained increasing recognition among professionals, George Burton aspired to address the skincare concerns of women during a time when bold makeup trends were on the rise. As the initial pre-makeup cream had a creamy texture, layering heavy makeup on top of it resulted in a thick and somewhat greasy overall appearance. Through multidimensional comparisons and precise formulations, George Burton upgraded the pre-makeup cream to a gel-like texture. This transformation, characterized by lightness, thinness, and translucency, acted as a barrier against the damage caused by heavy oil-based makeup, ensuring that foundation adhered more naturally to the skin. This innovation laid the foundation for "pre-makeup skincare + foundation," extending professional makeup looks from the runway to daily life. It made "professional makeup a part of daily life," providing modern, independent women with more opportunities to enjoy beauty.

Crossing National Boundaries

[Elevated Beauty Standards]

In the 1980s, as legendary figures and works continued to emerge in the realms of music, cinema, and fashion, OFC(OFFICÉ ) embraced the flourishing wave of culture. George Burton established independent beauty experience stores, offering elegant, refined, and high-end makeup experiences. To meet higher standards and create a rich variety of makeup textures and colors, he frequently engaged with foreign raw material suppliers. Through a stroke of serendipity, he crossed paths with FRANCK, a foreign trade entrepreneur. FRANCK was deeply interested in OFC(OFFICÉ)'s forward-thinking philosophy and saw great potential for its future development. He provided numerous valuable suggestions to help OFC(OFFICÉ) refine its management system.

[The First Step Beyond Borders: Europe]

In the 1990s, as George Burton gradually withdrew from business operations, FRANCK noticed the surging popularity of the cosmetics industry. He took over the management of OFC(OFFICÉ) through strategic capital operations. Coinciding with the flourishing period of Milan's fashion culture, FRANCK decided to lead OFC(OFFICÉ) into the European market. While seeking professional collaborators in Milan, he encountered the renowned makeup artist NICO at the Cosmoprof Bologna beauty exhibition in Italy. At the time, NICO had recently established a makeup school, and due to his extensive focus on makeup, he deeply resonated with OFC(OFFICÉ)'s philosophy. From then on, OFC(OFFICÉ) became an integral part of his professional equipment, and he actively shared it with his students and fellow makeup artists. Later, with mature business acumen and NICO's professional skills, FRANCK became a frequent visitor to the backstage of Milan and Paris Fashion Weeks, winning the admiration of elegant European women. Although OFC(OFFICÉ) faced challenges due to economic downturns in Europe, it enjoyed a period of glory in the European market.

China OFFICÉ

[Eastern Charms and Professional Women]

With the advent of the 21st century, Frank further expanded his business horizons, drawn by culturally rich China. Eastern culture is currently in the global spotlight, and Eastern women's awareness of and passion for cosmetics are growing month by month. An increasing number of independent professional women are stepping onto the stage of life, and they have unique demands for cosmetics that can convey confidence. Entering the Chinese market required certain prerequisites, so Frank chose to collaborate with ANTE, a company he had regular trade dealings with. Their core focus was on makeup and styling education, as well as innovation in cosmetics, bringing OFC(OFFICÉ)'s professional makeup philosophy to China. In 2004, ANTE acquired OFC(OFFICÉ) in its entirety.

[Transcending Borders to Express Beauty: OFFICÉ China]

In 2006, inspired by the allure of Chinese professional women, and taking its phonetic cue from OFC(OFFICÉ), the OFFICÉ brand was officially registered. Its Chinese name, '欧菲姿' (Ōufēizī), is a transliteration, and the logo draws from OFC(OFFICÉ)'s original emblem. The brand philosophy, rooted in 'A perfect Foundation To Build Your Radiance Makeup on,' was interpreted as 'A Perfect Foundation To Build Your Radiant Color On.' Additionally, the Free Aesthetic Color Academy was established, with Nick as its director. OFFICÉ China blends Eastern and Western aesthetics, offering a diverse product line and garnering praise from professionals. With its keen sense of the fashion world, artistic heritage, and professional expertise, it has become a brand sought after by makeup artists and modern, stylish women worldwide.

About the development of OFC (OFFICÉ)

Under the OFC(OFFICÉ) umbrella, there are two brands—OFFICÉ and BINCA VIDOU—and three factories. Over the past 20 years, the OFC(OFFICÉ) Fashion Cosmetics Group has evolved into a comprehensive beauty and cosmetics conglomerate, seamlessly integrating brand and channel operations, research and development, manufacturing, pan-fashion cultural and creative industries, and educational training. Committed to realizing dreams and advocating for the freedom of beauty rights across diverse races, genders, and ages, the OFC(OFFICÉ) Fashion Cosmetics Group focuses on delivering fashionable beauty products and creating a pan-fashion lifestyle circle. In doing so, it perfectly captures the confidence and charm of women in the new era.

[About the BINCA VIDOU series]

In addition, BINCA VIDOU is a brand crafted for active women, with a mission to set the trend in light sports beauty. It offers a range of products designed for use during exercise, providing defense, long-lasting makeup, skin nourishment, deep oil-water repair, and other beneficial effects.It seamlessly integrates skincare and makeup, empowering all women to embrace aesthetic self-confidence and lead vibrant, healthy, and beautiful lifestyles even during exercise. Furthermore, BINCA VIDOU's four unique artistic themes—graffiti, pop, impression, and hot air balloon—incorporate street art trends across various product categories. This infusion of fashionably aesthetic and colorful makeup art products delivers a spirit of freedom and individuality to every consumer.